Houchi carries the sound of “fú qì” — the Taiwanese expression for good fortune — while also echoing the ideas of curiosity and a good ride.

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Curiosity is about staying open to the world.
A good ride is about enjoying every moment of the journey.
Good fortune is found in the people we meet, the places we discover, and the stories we create along the way.

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We believe a bicycle is more than a way to get from one place to another. It is a way to discover the world, enjoy everyday life, and connect with the city and the people around us.

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In 2026, Houchi officially became the distributor of Italian bicycle brand Cinelli in Taiwan, marking the beginning of our journey to share our passion for cycling, design, and life.

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Every journey deserves a good bike.
Every ride brings something worth remembering.

Ride with curiosity. Ride with Houchi.